The digital market survey is an important market management tool for Landis & Gyr, a global player in the highly dynamic energy market for grid technology. To ascertain market expectations, Landis & Gyr surveys the opinions of product and market managers in all countries. The results are enriched with comprehensive data material from expert sources in order to derive analyses, findings and decisions.
What sounds simple is actually very complex, very detailed - and yet very user-friendly.
Our market survey concept and the associated apps and data landscapes have been in use since 2007 and have been continuously developed as an integral part of market and sales planning.
This solution really boosts our ability for solid forecasts and enabled us to report
Landis & Gyr, Aitor Galdos, Senior. Vice President Strategy
any time we want - not just once a year
Project challenges of a digital market survey
Good survey tools are a dime a dozen. Developing a new solution needs good reasons.
The special thing about our surveys is the ability to improve, expand, reduce or refine questions every year without losing comparability over several years.
Such flexibility is not only conceptually demanding - it also requires clever and intuitive approaches, particularly in terms of user guidance, in order to enable worldwide users to use the system without recurring training.
During preparation, data from various data sources is processed and correlated according to use. With the help of close digital process management in the user interface, we ensure the high-quality collection of survey data.
Once the data has been recorded and released in the process workflows, the data is processed further to generate analyses and high-quality reports. We make these available to decision-makers at all levels in a user-friendly manner.
In addition to the enormous time savings in the implementation and follow-up of the surveys, the process supports a low error rate in the survey process and the flexible mapping of multi-year historical product comparisons.
Outlook
The fact that a tool remains in use for 15 years and is continuously developed further speaks for itself. With the new possibilities of Office 365 and MS Azure, the time has come to redesign the overall concept of the market survey in order to integrate the possibilities of the cloud and artificial intelligence into the overall process.
Further fields of application for our solutions
A Digital Market Survey in the Grid Industry is a digitally supported survey to collect information about the market and the needs of customers in the grid industry. Grid industry here refers to the electricity grid infrastructure sector, which is responsible for the transmission and distribution of electrical energy.
A digital market survey in the grid industry can pursue various objectives, such as:
- Recording market trends: A digital market survey can help to identify current market trends in the grid industry, such as new technologies, regulatory changes or changes in customer behavior.
- Determine customer needs: The survey can also be used to better understand the needs of customers in the grid industry. It can be used to find out what requirements customers have of the electricity grid infrastructure and what problems or difficulties they are currently experiencing.
- Identification of potential: By surveying customers and stakeholders, potential business opportunities and gaps in the market can also be identified. These findings can be used to develop new products and services that meet customers' needs.
- Competitive analysis: A digital market survey can also be used to gather information about the competition in the grid industry. This allows companies to better understand how they differ from other market players and how they can strengthen their position in the market.
The results of a Digital Market Survey can be used to develop business strategies, improve product and service offerings or make decisions regarding future investments.
